NOT TODAY, RACHEL RAY
June 18th, 2008
STATUS: Just me and the puppy tonight. Rob’s off doing more movie stuff, which is good because he and his flick-partner start filming in a few weeks. I know I sound like a clucky hen saying it but I don’t care: I’m proud of how much he’s getting accomplished and how hard he’s working.
FAVE LINKEY-POO RIGHT THIS SECOND: A YouTube clip of Salvador Dali on “What’s My Line.” For those of you too young to know what “What’s My Line” is (which sort of includes me since I only know it as a pop culture reference), it’s a famous game show from the 50s. (Please note: There is a 15-second commercial of sorts at the beginning; after that, the fun really starts.)
So, I just happened to Google Rachel Ray (reason for that in a moment) and it turns out that Ms. Ray recently got in some hot water for a Dunkin Donuts ad that apparently featured her in a Muslim scarfy-thing — like the kind worn by terrorists. It might not have been a literal shout-out to jihad, but no matter. It incensed enough people that Dunkin Donuts pulled the ad.
Here’s why I’m not sad about that.
Dunkin Donuts coffee sucks.
I don’t say this lightly because I wanted to love it for many reasons. The fact that I don’t love it is … well, sadder than a frosted donut with no sprinkles. Here’s why I really hoped I’d dig the brew:
1.) The colors and font for the Dunkin Donuts brand are adorable. Pinks! Browns! Oranges! Cuuuute! I saw it on the shelves and it called to me. It said “I match your purse. Buy me.” So I did.
2.) That book I’m writing? The one about donuts? This coffee would match my book. It’s all about the coordination, people.
3.) Dunkin is the underdog. I’ll root for the little guy anytime, and Dunkin has its work cut out for it against Starbucks. Heck, even Maxwell House has more space on the grocery store shelves than Dunkin does. I wanted to be on the team that had a little bit more to prove.
4.) Their logo and tag line can be summed up in symbols. It may reflect the dumbing down of America (and perhaps an impending apocalypse), but I think it’s neato.
5.) Rachel Ray, while annoying to me on many levels, wasn’t odious enough to keep me away from the brand. I know some people say she’s ruined “good taste” in America, but I wanted to believe her when she told me, in that husky voice, that it was the coffee more than the donuts, that really made Dunkin (and America) run.
So, $9.00 later, I’m back to my old faithful: Starbucks. I wanted to love you, Dunkin, I really did. But in the end, you were a bitter (literally) disappointment.
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